New Data Reveals AI Overviews' Growing Impact on SEO
Have you noticed something different about your Google searches lately? You type in a question, and instead of just a list of blue links, a full-blown summary appears right at the top, answering your query on the spot. Sound familiar? That, my friend, is Google's AI Overview in action. It’s like having a super-smart assistant who reads the top search results for you and gives you the highlights. It's fast, it's convenient, and it's changing the game for anyone with a website. For years, the goal of SEO was simple: get to the top of the page. But what happens when "the top" is an AI-generated answer? Does your website even stand a chance? Let's cut through the noise. We’re going to dive into what’s really happening with these AI Overviews, how much they're showing up, and most importantly, what you can do about it. What Exactly Are Google's AI Overviews? Think of the old Google search page as a library card catalogue. It pointed you to the r...